Are You Fascinated?

You’ll never get a chance if you don’t knock the door. Now we are living in a rushed age, people are rushed for everything and few would like to stop, so here are the questions：

Regardless of a brand or a single person, how could you stand out among the competitors? How could you attract the attention from the rushed people?

Sally Hogshead @SallyHogshead got the secret for you: Fascinate your audience. She also created the following 7 triggers revealing people's strengths. 

• Trust
• Power
• Alarm
• Passion
• Prestige
• Rebellion
• Mystique

But here comes out another question, how could you be fascinated? In my opinion, the answer is pretty simple, 

Be Yourself.

Because,

You Are Unique.

Take me as an example, my primary trigger is "TRUST" and "POWER", which confirmed my previous perceptions on myself. What I need to do is to be confident, reliable and influential whether as a group member or as an organization leader. Yes, it's easy. Never hide or pretend and just be frank. 

Take this principle to digital marketing, rather than use big words or jargon phrase, the best way is to provide what customers demand and how you could solve their problems. It's straightforward but effective. What's more important, show your prospects the way they are fascinated.