Content Marketing: Get The Most From Facebook 's New News Feed

Content marketing is any marketing format that involves  the creation and sharing of media and publishing content in order to engage with customers. The “content” tops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This “content” can be presented as news, videos, white papers, ebooks, inforgraphics, etc. So unlike traditional advertising, content marketing wins a higher positive response since customers are associated with a positive experience with a brand.

Facebook just announced its new and improved News Feed that will be launched in a few days. The new News Feed has three advantages, richer stories, choice feed and a consistent user interface across devices. This update will provide more customized experience, which means brand pages will have more opportunities to engage with prospects and customers by creating relevant updates.

To be more specific, Facebook will position content front and center to keep users informed with updates. These updates will directly display images and summaries, where posted articles also featured bolder titles, longer descriptions and highlight the original publishers, which could drive users directly to the entire piece.

The other nice thing about this new update is that users of Facebook will see all of their connections who have added the same Page and a portion of that Page’s Timeline photo in the updates. Therefore, content marketers will have more opportunities to reach prospects if their content is shared with multiple friends.

Take game BioShock as an example, their BioShock 2 Facebook Page have 132,856 likes and only 221 talking about this. However, we can see that content marketing has a larger response rate than the regular advertising. Their Very BioShock Marriage Proposal had 271”like” and created buzz among their fans. The vote they launched for the upcoming livestream won the largest participation in the past twelve months. Here I'm very confident that these advertising will boost Bioshock's exposure with the new News Feed.