Five Things You Should Tell Your Clients

Working for clients to solve their problems is the objective of marketers. However, it is not a rare case when clients have different opinions with what you think. Sometimes what makes the situation worse is the client has a hard interference in your work. In order to avoid such conflicts, I think it's important to let your clients know the following important things before you get started. 

1. You’ve Got The CHANCE.

It’s never been a traditional media world, and you don’t have to pay millions of dollars to buy television ads or get published on a famous magazine. You saved the money! But you get a more effective way to marketing your products directly to your target audience. You have your owned media: official website, social media pages, blogs, forums, apps and etc. So you've got the chance. Take advantages of these low cost platforms and create consistent marketing effort, then you will success in advance of your competitors. 

2. Customers Come First.

It’s not the time to think about your brand, your product or any marketing strategies before you get a deep understanding about your customers. It’s the time that customers come to the central topic. They have so many options that they don't have to care about you unless you provide them what they need. 

3. Nobody Cares About Your Product.

Before you make your decisions, please keep in mind that nobody cares about you or your product; they only care themselves. But it doesn’t mean you don’t have any chance to win your customers. You do! It’s pretty easy. Get to know your customers and provide what they want. Take "solve problems" as priority when designing website or creating content marketing.

4. You Only Have 9 Seconds.

You’ll never get a chance if you don’t knock the door. People are rush and impatient. You only have 9 seconds to attract their attentions. Who are you? What is your personality? Rather than use jargon phrase or big words, the best way is to provide what your customers want. What’s more important; show your prospects the way they are fascinated.

5. Numbers Don't Make Sense.

   I’m not saying you cannot get anything from a millions “likes” or “shares”. But, remember what you really what to receive is people’s responsiveness. Do you impress them? Do you offer any ways for customers to react? A link? A purchase button? Or a referral chance? I cannot say profit is the ultimate goal for any company, but before you do anything, it’s really really important to think what are your objectives.

I believe the above five things could at least narrow the gap between clients and marketers a bit, after all these are either the truths or the general thinking about the current business environment.