Nobody Cares About You. They Only Care Themselves.

If you are a web developer or a marketer of a brand,

What do you THINK makes a good web User Experience?

Most of you may say: good design, faster running or call to action.

However, if you are a customer,

What kind of User Experience do you EXPECT?

Maybe you would say: easy to explore, save transaction
or enough information. 

Yes, I understand! I'm a customer for most of the time. How about we say like this:

“A good web User Experience (UX) is offering what I need. “

Isn’t that true?

Think about the reasons why you explore a website. Maybe for brand research, may be for purchase. Whatever you are looking for, you are always LOOKING FOR something.

But you might say, “Sometimes I even don’t know what I want exactly. I may just want to buy a product because of the brand”.

Don’t worry. A good web UX will do everything for you.

I’m not a game person. But if I use Google search “Sony Game”, what appears to me is like this: 

 

Then I clicked the PlayStation®, what jumped into my eyes was the rolling page showing latest games. Then if scroll down, I can see "Top Downloaded Games", "Featured Game and Media" and "PlayStation Community". These are good offers for game players.  

However, as a non-game person, I came here just for exploring and learning about the products. As is known, Sony is a game platform developer rather than a single game provider; there are many things to do across their products. Luckily, Sony provides a menu bar on top of each web page I’m on. From there I'm able to check all of the PlayStation products they offer, check the games across platforms, get an experience of the new game trailer, and join discussion forums. 

As a game player, If you go to Latest Games on PlayStation 3, say God Of War, you will not only see the descriptions and reviews of the game, the purchase button, but also see the suggested “More God of War”, “Products I may also like” and some related discussions about the game. 

What a great website! They provide everything you need regardless of your role: a real game player or an outsider. 

Here I would like to suggest for all the marketers: Web Design is important, but what's more important is the content you offer. Only by providing what customers need, you will make your website difference. 

Remember: Nobody cares about you. They only care themselves.