If a person smiles to
you, won’t you feel better? Unfortunately, more and more people tend to
have a “screen face”, a word Kare Anderson refers to no emotions in facial expressions. People currently are impatient and rushed, both
in life and at work.
However, if a brand
web “smiles” to you, will you stop for a while? When interviewed in Revolution, Kare regards brands as humans. That means as people fascinate with different
personalities, brands stand out with different attributes. So here is the
question:
How does a brand
communicate as a person？
The answer is pretty easy: just be lively, energetic and
inspiring. Humans are Humans. They
like to be noticed, learned and engaged.
So a suggestion for online marketing efforts is to interact
with users. Forums, social media, and open-minded questions are all great ways to “talk”
with people. Online marketing objectives are more than numbers of footprints,
but also quality of the “conversation.”
As a saying goes: The
best listener made the best conversation. SIMCITY is a good listener without any doubt. Their official website impressed me greatly with simulate city background. Besides, they have a pretty thoughtful content with everything users might want to know. To give users a comprehensive experience, they also have pictures and videos. They even create communities for users to discuss with each other. It’s like a multi-way conversation since SIMCITY are able to get a better understanding of their customers.
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